Email Marketer Resume Example & Template (2026)

The BLS projects 8 percent employment growth for marketing managers from 2024 to 2034, faster than the average for all occupations — and email marketing sits at the center of that demand because it consistently outperforms every other digital channel on ROI. Salary.com’s May 2026 data puts the average US Email Marketing Manager at $121,468 annually, with the 75th percentile at $134,056. At the specialist level, the range runs from roughly $58,000 for entry-level roles to $95,000+ once you can show owned-channel revenue numbers.

The resume problem for email marketers is specific: the work is measurable but candidates routinely bury the numbers. “Managed campaigns” tells a hiring manager nothing. “Managed 14 automated flows in Klaviyo that generated $2.3M in attributed revenue over 12 months” passes both the human and the ATS screen. This page gives you a complete sample resume, a section-by-section breakdown of every decision, a 2026 keyword map drawn from current job descriptions, and the five mistakes that most often knock a qualified candidate out of the process.

Full Sample Resume

Jordan Reyes Austin, TX · jordan.reyes@email.com · linkedin.com/in/jordanreyes · (512) 555-0184

Summary

Email Marketing Specialist with 5 years building and scaling lifecycle automation programs for e-commerce and SaaS brands. Proficient in Klaviyo, HubSpot, and Salesforce Marketing Cloud; comfortable writing HTML/CSS email templates from scratch. Track record of improving deliverability rates, growing engaged subscriber lists, and driving measurable revenue from owned channels. CAN-SPAM and GDPR compliant; experienced managing lists of 200,000+ contacts.

Experience

Email Marketing Manager | Threadline Apparel (Austin, TX) | Mar 2023 – Present

• Built 11 automated lifecycle flows in Klaviyo (welcome series, abandoned cart, post-purchase, win-back) that collectively generated $1.8M in email-attributed revenue in FY2024, representing 27% of total online revenue.
• Improved average list open rate from 18.4% to 31.7% over 14 months by restructuring segmentation strategy: split the master list into 6 behavioral cohorts based on purchase history, browse activity, and RFM score.
• Reduced spam complaint rate from 0.22% to 0.04% and eliminated soft-bounce accumulation by implementing a quarterly list hygiene routine (Zerobounce scrub + sunset flow for 180-day non-openers), protecting sender reputation on a 240,000-contact list.
• A/B tested 60+ subject lines and preview text combinations in 2024; winning variants averaged a 4.1 percentage point lift in open rate over control, compounding into an estimated $310K in incremental revenue.

Email Marketing Specialist | Veridian SaaS (Remote) | Jun 2021 – Feb 2023

• Owned the full HubSpot email program for a B2B SaaS product (12,000 contacts), including nurture sequences, product announcements, and trial-to-paid conversion flows.
• Built a 7-email trial onboarding sequence that increased trial-to-paid conversion rate from 9.2% to 14.8% — a 61% relative improvement — by mapping emails to specific in-app milestones tracked via HubSpot-Segment integration.
• Wrote all email copy and coded responsive HTML/CSS templates in Litmus; reduced average template QA cycle from 3 days to same-day by creating a modular component library of 22 reusable blocks.
• Maintained a sender score above 95 throughout tenure; zero deliverability incidents over 21 months.

Email Marketing Coordinator | Northgate Media Group (Austin, TX) | Aug 2019 – May 2021

• Supported a team of three executing 80–100 email deployments per month across 6 brand newsletters in Mailchimp.
• Assisted with audience segmentation, UTM tagging, and post-send reporting in Google Analytics 4; built a weekly performance dashboard in Google Sheets that reduced reporting time from 4 hours to 45 minutes.
• Drafted and edited email copy for two flagship newsletters with combined subscriber bases of 95,000; average CTR improved from 1.9% to 3.1% after copy refresh.

Skills

ESPs & Automation: Klaviyo · HubSpot · Salesforce Marketing Cloud · Mailchimp · Braze
Technical: HTML/CSS (email) · Litmus · Email on Acid · Zerobounce · UTM tagging
Analytics: Google Analytics 4 · Klaviyo Flows · HubSpot Reporting · Looker Studio
Strategy: List segmentation · Customer lifecycle marketing · A/B testing · Deliverability management · RFM modeling · CAN-SPAM / GDPR compliance · Copywriting

Education

B.S. in Marketing | University of Texas at Austin | 2019
Salesforce Marketing Cloud Email Specialist Certification | Salesforce | 2022 (renewed 2024)
HubSpot Email Marketing Certification | HubSpot Academy | 2023

Why This Resume Works — Section by Section

Summary

The summary does three things in under 60 words: names the years of experience, names the platforms (Klaviyo, HubSpot, Salesforce Marketing Cloud), and gives a concrete scope signal (200,000+ contacts). Most email marketer summaries say something like “results-driven professional passionate about email” — which is every applicant. This summary lets ATS systems find the platform keywords immediately and lets a human hiring manager understand the candidate’s ceiling in under 10 seconds.

The compliance callout (CAN-SPAM and GDPR) matters for enterprise and regulated-industry roles where it appears explicitly in JDs. If you are applying to pure e-commerce roles you can swap it for a different differentiator, but it costs nothing to leave it in.

Experience Bullets

Each bullet follows a cause → action → result structure and anchors to a specific number. Notice what is absent: vague verbs like “assisted with campaigns” or “helped improve metrics.” The bullets that move hiring managers connect an action the candidate personally took to a revenue, percentage, or efficiency outcome.

The Threadline Apparel entry leads with the highest-value accomplishment — $1.8M in attributed revenue — because most hiring managers read the first bullet and skim the rest. The segmentation bullet directly follows because it explains how the open rate improved, not just that it did; that narrative coherence signals strategic thinking, not just execution ability.

The Veridian SaaS entry highlights the B2B context deliberately. Email marketing in SaaS looks different from e-commerce (lifecycle stages vs. promotional cadences, trial sequences vs. cart abandonment), and calling out both environments signals versatility. The 61% relative improvement in trial-to-paid conversion is the most compelling number in the resume — it is directly tied to revenue, not just a vanity open rate metric.

The Coordinator entry is shorter by design. As candidates advance in their careers, earlier roles should shrink. Two to three strong bullets are enough; the goal is to show progression, not pad word count with tasks that older titles made routine.

Skills

The skills section is organized by category rather than dumped as a flat list. This serves two purposes: it makes the section scannable for a human reader in three seconds, and it groups related terms so ATS systems can score clusters of keywords together. Notice that platform names are spelled out exactly as they appear in job postings — “Salesforce Marketing Cloud” not “SFMC,” “Google Analytics 4” not “Google Analytics.”

RFM modeling (Recency, Frequency, Monetary) appears because it shows up in mid-level and senior JDs with increasing frequency as brands push toward behavioral segmentation. If you have not done formal RFM work, omit it — do not claim skills you cannot speak to in an interview.

Education and Certifications

The Salesforce Marketing Cloud Email Specialist certification earns its own line because it appears verbatim in a substantial number of mid-to-senior email marketer job descriptions. It is one of the few marketing certifications that hiring managers treat as a genuine signal of technical depth rather than a resume decoration. The renewal date (2024) signals it is current, not expired.

Place certifications in the education section rather than a separate section unless you have four or more; a standalone certifications block with one entry looks like padding.

ATS Keyword Guidance for Email Marketer Roles in 2026

Current job descriptions parse into four keyword clusters. Your resume should hit all four.

Platform names are the most common ATS filter. Klaviyo dominates e-commerce JDs; HubSpot appears heavily in SaaS and B2B; Salesforce Marketing Cloud appears in enterprise and large-brand roles; Braze and Iterable show up in high-growth tech companies. Include the platforms you have genuinely used. If a JD lists Braze and you have only used Klaviyo, note any architectural similarities in your cover letter — do not fabricate the skill on the resume.

Automation and lifecycle keywords: “automated flows,” “drip campaigns,” “lifecycle marketing,” “triggered emails,” “onboarding sequence,” “re-engagement / win-back,” “abandoned cart,” “post-purchase series.” These describe the type of work, not just the tool, and appear in roughly 70% of mid-level email marketer JDs.

Measurement and testing keywords: “A/B testing,” “multivariate testing,” “open rate,” “click-through rate (CTR),” “conversion rate,” “revenue attribution,” “UTM parameters,” “email performance reporting.” Hiring managers want to see that you track outcomes, not just send volume.

Deliverability and compliance keywords: “sender reputation,” “deliverability,” “bounce rate,” “spam complaint rate,” “list hygiene,” “CAN-SPAM,” “GDPR,” “CASL.” These appear consistently in enterprise roles and any company managing large-scale lists. For smaller e-commerce companies, deliverability keywords are often omitted from JDs but still valued; including them signals professional maturity.

One precision note: write “email automation” and “marketing automation” as separate phrases. Many ATS engines treat them as distinct tokens, and some JDs use one but not the other.

5 Common Mistakes Email Marketers Make on Their Resumes

1. Listing platforms without showing scope. Writing “Klaviyo” in a skills list says almost nothing. Writing “Managed 14 automated flows in Klaviyo for a 240,000-contact list” establishes scale and hands-on ownership. For every major platform, your resume should somewhere answer: how large a list, how many campaigns or flows, over what time period?

2. Reporting vanity metrics without business context. Open rates and click rates matter, but they are inputs to revenue, not the output. A resume that cites open rate improvements without connecting them to conversion, revenue, or pipeline growth will lose to a resume that does. When you can draw the line from an email to a dollar amount — even approximately — draw it.

3. Omitting deliverability experience. Most email marketers in the first three years of their career focus on campaign execution and ignore list health until something breaks. If you have actively managed bounce rates, complaint rates, or sender reputation — even informally — put it in writing. Deliverability competence is a genuine differentiator at the $80K+ level.

4. Using generic job descriptions from your employer’s HR system. “Responsible for planning and executing email marketing campaigns” is what the HR description says. It is not a resume bullet. Every line in the experience section should be something only you could have written about your specific work — with the numbers to prove it.

5. Ignoring the ATS on platform name variants. “SFMC” and “Salesforce Marketing Cloud” are two different strings. “GA4” and “Google Analytics 4” are two different strings. “ESP” tells a keyword scanner nothing specific. Write out the full product name at least once per role entry that used it, then you can abbreviate. If the job posting says “Klaviyo required” and your resume says “email automation platform,” you may be filtered before a human ever reads your application.